Reading Raindow Kickstarter Hits 1 Million Dollars in 24 Hours
"Reading Rainbow" Kickstarter Hits Million in 1 Day
Just yesterday, actor LeVar Burton launched a campaign on Kickstarter to bring back the classic children's showReading Rainbowin an Internet format. In less than one day the million dollar goal has already been achieved and donations keep coming in.
The show ran between 1983 and 2006—with reruns until 2009. In 2012 its revival came in the form of an iPad app however the former host wants the education program to be more accessible. Not everyone has an iPad available for use. "Our goal is to cultivate a love of reading in all children not just those that have tablets. To reach kids everywhere, we need to be everywhere: we need to be on the web," as said on the Kickstarter site.
The money collected would help build an extension of the app, bring it to the web and add tools for teachers for a monthly subscription fee. Burton wants to bringReading Rainbow'svast library of digital books and videos to classrooms across America. He's offering top funders of the campaign the change to wear the VISOR—an item hisStar Trekcharacter wore, just in case children's education isn't enough initiative.
"I believe that every child has a right, and a need, to be literate. We have a responsibility to prepare our children ... and right now, the numbers show that we, as a society, are failing in that responsibility," said Burton.
What do you think of bring back the show? Sound off in the comments below.
Video: LeVar Burton's Million Dollar Reading Rainbow Kickstarter | What's Trending Now
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